Jerky Redesign
This project was an exploration in reimagining Bull’s Beef Jerky.
The project includes a rebrand and logo design, as well as packaging designs for an in-store (PDQ) display & jerky wrapper.
As a longtime vegetarian, I chose to develop a non-meat jerky option.
introducing...
A vegan line created as an offshoot of the Bull’s brand
Logo Design
As a way to spotlight the plant-based jerky, the logo is comprised of various leaves taking the shape of a mouse.
On the right, you’ll find the initial illustration concepts for this logo – the design was drawn in Procreate and later vectorized in Illustrator.
Packaging Design
